YUM Soft Plastics
New YUM

Announcing YUM BAITS ONLY Bass Open Tournaments
1) Lake Guntersville, AL. April 16th. 6:30 a.m. launch.
Lake Guntersville State Park. Only YUM Baits can be used.

2) Milford Lake, KS. August 13th. 6:00 a.m. launch.
Milford State Park. Only YUM Baits can be used.

A lie detector test will be given. $10,000 cash 1st place based on 200 boat entry. Download an entry form and rules from wizardtackle.com or call 573.346.0601.


Introducing YUM soft plastic baits, lures and YUM Attractant, featuring our exclusive Live Prey Technology (LPT). Developed and tested through laboratory research, LPT simulates live bait. YUM with LPT is proven to attract and catch more fish, make them strike harder and hold on longer.

What Is YUM?
YUM is the highly scientific secret ingredient in all YUM brand soft plastic baits. YUM starts a feeding frenzy because it’s the only fish attractant with natural shad enzymes plus salt impregnation for even more fish attracting power. And for the things you don’t want on yourLive Bait Technology bait or in the water, YUM Hand Balm masks negative odors like gasoline, tobacco, insect repellent and human skin oils that gamefish can detect.

Beware of the
Bottom Feeder.

Because competitors use either artificial agents, fish meal, or reprocessed shad or crawfish, many other so-called “attractants” actually reproduce odors that are negative to gamefish.

If you want to start a feeding frenzy, use YUM with LPT.
Why? Because everything else is dead.

What is Live Prey Technology?

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