Why Live Prey Technology (LPT)?

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    • The Live Prey Technology (LPT) behind YUM simulates the release of live baitfish enzymes, which trigger feeding habits of bass, walleye, crappie and other gamefish.

    University research studies show that injured or distressed baitfish give off recognizable enzymes that trigger the feeding habits of predator gamefish. Our Live Prey Technology accurately replicates the enzymes of live baitfish, and gamefish know the difference. Don’t get caught dead.

    Why Is Scent So Important?

    Predator gamefish such as largemouth and smallmouth bass, walleye, crappie, and salmon have an excellent sense of smell – much more sensitive than that of a human. And because water is 800 times more dense than air, odors remain suspended for a much longer time. A fish’s chemoreceptor organs are in constant use, detecting odors from possible food sources and also serving as protection from negative odors. In other words, fish use their sense of smell for two reasons: a) to locate live prey, and b) for protection against other predators.

    More Fish Attracting Power

    Extensive laboratory research proves the power of YUM. In fact, our independent lab tests show fish will hold on to YUM longer than competing plastic baits. The results for serious anglers are clear – YUM helps you attract and catch more fish.